Opening Links in Same Window/Tab versus New

When adding a link to your blog post that you would like to open in a new window or tab, simply click the check mark box that says “Open link in a new window/tab” in the link editor window.

This window pops up after highlighting the text you would like to link, pasting or typing in the url you’d like to link to, adding a link title, and then checking the box. When a reader clicks on this link, it will open in a new window or tab depending on their browser settings.

By default, we set links to open in the same window or tab for a few reasons:

  1. Opening a link in a new window or tab can be seen as a negative because readers may confuse the new window with a spam pop-up and delete it.
  2. Today's online readers are savvy in using the "back" function in their browsers.
  3. Readers wishing to open the link in a new tab always have the option using a "right click"

Letting readers decide how they interact with your content is best practice prevents you from looking like "spam", so we recommend not using the "Open link in a new window/tab" function.

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