Low Email Subscriber Count

First, make sure you are asking this question for a strategic purpose. Few (if any) blogs on our network target a universal audience, so increasing just the number of email subscribers might be a bit misguided.

We believe in quality over quantity when it comes to your blog visitors and subscribers. It's better for your blog to be visible to the five most important people in your target audience industry than 100 random people.

The best thing you can do to increase email subscribers is tell people about the blog and how to subscribe. Have you maximized the reach of your current network? How are you telling people about the blog? Is it on your LinkedIn profile? Are you sharing specific posts (not just the general blog URL) with people by email and social networks?

When you invite people to subscribe, remember to let them know that in accordance with the U.S. CAN-SPAM Act (or other applicable law in your area), they must confirm they want to subscribe by clicking the link in the subscribe confirmation email, automatically sent after they put their email in the subscribe box on your blog.

The next best thing you can do is write good content so your subscribers don't go away. Writing content with your target clients in mind - keeping the information "valuable" (meaning it's relevant, informative, actionable, and brief) will encourage people to stay loyal as a subscriber to your blog. It will also likely mean that those existing subscribers will begin sharing your content with their colleagues, further expanding your reach.

The blogs on our network with the largest numbers of subscribers achieved this by telling everyone, all existing contacts, about the blog and they've kept those subscribers by fulfilling the promise of good content.

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