First it's helpful to understand what actually happens when you add a tag to your blog post. As an example, if you add a tag named "SEO" to your post, it will create a page on your blog located at yourblogdomain.com/tags/seo/ that will list and link to every post on your blog tagged with "SEO". In turn, every post tagged with "SEO" will link to the "SEO" tag page.
Using tags, you can create valuable archives of topically related posts. If they are perceived as valuable to your readers, these tag archives have the potential to also rank well in search engine results, but it's important to note that tagging will not help individual posts perform better in search. In fact, tagging excessively will not only look foolish and confuse your readers, but can even hurt your blog's search engine optimization by creating lots of tag pages with only one post on them.
There is no set number of tags to add to a post. If you don't add tags at all, you're simply not creating archive pages for terms other than your categories. Your categories should be your blog's six to eight broad topics, and your tags should be the proper nouns--specific people, places, things, and terms of art--related to your post that you know you will write about more than twice. Following this rule, you'll create meaningful groups of posts for you and your readers.
Here are some do's and don'ts for tagging:
- Choose one tag per term. For example, if you've decide to use the tag "SEO", don't also create a tag for "Search Engine Optimization" and another for "Search Engine Optimizations".
- Utilize the "Choose from the most used tags" feature to help you use tags you've already created.
- Search your blog to add a new tag to older relevant posts.
- Check out Real Lawyers Have Blogs for more best practices related to categories and tags.
- See our categories and tags platform training video, which demonstrates ways in which our platform is equipped to help you avoid duplicate tag creation.
- Tag posts with every variation of a term.
- Add tags for things you're not likely to ever write about again.
- Add tags with the intent of getting your post to rank well in search results.