According to McKinsey Global Institute:
The professional services industry [including the $280 billion legal sector] has the greatest potential of any industry to see huge return-on-investment benefits from social media.
Professional services firms (like law firms), more so than other businesses, are innately social organizations. They depend very heavily on social interactions – with clients and among professional colleagues — to carry out their work and develop new business.
CMO Eric Fletcher and LexBlog President Kevin McKeown co-host this 1-hour webinar exploring the 3-dimensional nature of a blog as a business development tool.
Eric started using social media as a business development and marketing tool in 2002. He was selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. He is also #12 on Social Media Marketing Magazine’s Top 100 CMOs on Twitter. For more information on Eric's exceptional background, see this Top 10 list.
You'll learn how blogging can create the visibility online that today’s lawyers need. Eric and Kevin also explore how building an online network that demonstrates subject matter expertise will take lawyers and firms to the next level.
After you watch, please let us know what you thought of the webinar by filling out this survey—we want these webinars to be as helpful as possible to you.
- Access the slides: Top 5 Reasons Slides
- Access the recording: Top 5 Reasons Recording (also embedded below)
- Leadership Close Up Blog: Top 5 Reasons Lawyers Should Blog–Webinar Recap