Should I use LinkedIn? Is it a good compliment to a blog?

If your strategy includes deepening existing business-to-business relationships and you are in a professional service industry (hint: if you're a LexBlog client, chances are you are!), then our answer is: YES. Get on LinkedIn!

LinkedIn operates the world’s largest professional network on the Internet with more than 250 million members in over 200 countries and territories. New professionals join LinkedIn at a rate of two new members per second.

Business-to-business (B2B) professionals’ best work comes from relationships and word-of-mouth. The overall reach and effectiveness of these relationships and word-of-mouth influence increases with strategic use of LinkedIn.

Total B2B Marketers Distributing Content Today
91% of B2B marketers use LinkedIn to distribute content today (compared to 85% on Twitter and 81% on Facebook).
Source: Forbes

Perceived B2B Success
B2B businesses feel a 61% success rate in customer acquisition via LinkedIn.
Source: The B2B Guide to Social Media

Total LinkedIn Users Today
Of LinkedIn’s more than 200 million total members, over 74 million users are from the U.S.
Source: Official LinkedIn Blog

Additional User Research (How Existing Users Use LinkedIn)
  • 76.9% of users say LinkedIn helped them research people and companies
  • 68.8% said that it helped reconnect with past business associates
  • 49.7% said it was good for building new network relationships with individuals who may influence potential customers
Source: Jeffbullas's Blog

LinkedIn was created to connect professionals. Your LinkedIn profile is focused on your professional life focusing on your career ranging from education, experience, skill sets, references, professional connections and allows you to write your bio content. Additionally, you are able to list publications and other professional accolades. Consider it a public resume on steroids.

LinkedIn also provides a powerful way to share your professional brand. There is a feed which is always “hungry” just waiting for your content or to share content that you believe is influential. Sharing other’s work is not only equally powerful as sharing your own, but will open up a line of communication and collaboration online through the site.
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