FAQ: Email campaigns

Introduction

As part of your blog package, LexBlog sets up a MailChimp email campaign. MailChimp sends out a campaign at a set time either once a day or once a week when there is a new post.

Here are some frequently asked questions about MailChimp Campaigns:

Why MailChimp?

  • MailChimp uses dedicated servers and IP addresses with inbox acceptance rates up to 99%.
  • You may view your campaign subscribers and statistics in your blog backend.
  • MailChimp offers advanced troubleshooting capabilities that LexBlog can access when needed.

How does MailChimp work?

At the scheduled send time, MailChimp scans your blog's RSS feed, http://www.yourblog.com/feed/, for new content. When it sees a new post on the feed page, it triggers a new campaign.

How far ahead of the scheduled send time should I publish a post?

Publish your post at least 4 hours before the send time.

What if I publish a post after the scheduled sent time?

MailChimp will send out a campaign on the next scheduled day and time.

When is the best time to schedule email campaigns?

Between 8 a.m. and 10 a.m. in your reader's local time. Campaigns sent once a week have higher open rates than campaigns sent daily.

How do I change the scheduled send time for campaigns?

Contact LexBlog to change the scheduled campaign time. Note that the scheduled send time cannot be changed for a single post.

How do I view my email subscribers?

Follow the steps here.

I just launched my blog. When will the first email notification go out?

An email will go out after you publish a new post after the blog launches. 

How do I get subscriber confirmation emails or campaigns to go to the inbox of Gmail users?

Unfortunately, Google's algorithms alone determine where an email appears. One way to ensure delivery to an Gmail inbox is to have the reader add the campaign send from address to their contacts. See these MailChimp Knowledge Base articles:

http://kb.mailchimp.com/lists/signup-forms/troubleshoot-the-opt-in-confirmation-email

http://kb.mailchimp.com/delivery/deliverability-research/about-gmail-tabs

I have a list of people I want to receive my email notifications. Can you upload them for me?

No. To prevent spam reports, MailChimp requires readers to sign up through a double opt-in process. We can provide you a sign-up link to send to potential readers. Readers must fill out the form, then respond to a confirmation message sent to their email.

Can I send out an email before my scheduled email send time?

Emails only go out at the scheduled send time. If you have breaking news, we recommend using social media platforms like Twitter, Facebook, or LinkedIn to share the post. See our Community post here.

Can I unsubscribe email addresses from my subscriber list?

The Success team can provide you a link to unsubscribe readers.

I want to make a small change to my post. Will that edit send an email notification to my subscribers?

You can edit the title, body content, or permalink without triggering an extra email notification. Changing the publish date or time will trigger a new email at the next scheduled send time.

I am migrating my blog to the LexBlog network and my blog already has a list of subscribers. Can you upload them to MailChimp?

We can add the list of existing email subscribers to your new blog if your current service requires a double opt-in subscribe method and cleans bounced emails from the list.

Otherwise we must run the list through an email validation service. Invalid email addresses will be removed and you may see a decrease in subscribers. Our team can provide a list of removed emails for your records.

I’m subscribed to my blog but my colleagues and I haven't been receiving notifications. Why is this happening?

See our troubleshooting article here.

 

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