If your site will feature posts, you can alert subscribers about new content through an email campaign. LexBlog has set up several tools to create and manage email campaigns through MailChimp.
Your site's email subscribers are stored in a list hosted by MailChimp. Before you can send email campaigns to subscribers, you must create a list through the Site Settings menu.
Creating an email list
Click Site Settings > Email Notifications. Fill in the fields listed under Subscriber List Settings. See Email Notifications reference for a description of each field. Then click Create List.