To create a successful blog, you will need to listen to your audience and online influencers. These resources will help you understand why listening is important and to find the tools that can help you.
As LexBlog's Kevin O'Keefe explains:
"Blogging is much more than ‘message sending.’ You listen to the conversation that’s already taking place among leaders and the media covering your niche area of expertise. Only after listening can you engage in the discussion by referencing the discussion in your blog posts and commenting at other blogs."
Understanding listening for legal bloggers
These links explain what listening means and why it's an important component of your blogging efforts.
- Listening: First step in blogging by lawyers
- Legal professionals missing most important aspect of social media: Listening
- Is your law blog having an impact? Ask your audience
- Blogging is about listening
These tools can help you listen to your audience and identify authors, articles, and other important conversations in your industry: