Meta descriptions appear in your page source as HTML tags. Search engines may display this description in search results. This article explains site, post, and page meta descriptions and where to change them.
Search engine optimization strategies like crafting meta descriptions can be an important part of your site's success. But you should focus on creating quality posts that your readers will read and share with others who will seek your expertise and services. The LexBlog approach to blogging focuses on creating meaningful relationships between you, your audience, and online influencers.
Search engines can display their own meta descriptions for your content. While LexBlog gives you tools to create and edit your meta descriptions, we have no control over what search engines ultimately choose to display.
General meta description guidelines
- Meta descriptions do not affect your search rankings. Instead, meta data is displayed to search engine users to help them decide whether or not to click on your site. Clickthrough rates, however, do affect your search rankings. Therefore, you should write accurate, clear, meta descriptions.
- Keep your meta description to around 155 characters. Search engines may trim longer descriptions.
- To learn more about meta descriptions, we recommend the article by Yoast.
Setting your meta descriptions
You can set your homepage, post, and page meta descriptions on your site's admin pages.
After you update your meta descriptions, it can take several days for search engines to crawl your site and display the updated text.
Homepage meta description
Administrators can set the homepage meta description at Site Settings > SEO.
Post and page meta descriptions
Available On: Posts on Blog Premiere sites. Pages on Professional*, Blog Pro, Blog Plus, and Blog Premiere sites.
Administrators and Editors can Use the Yoast SEO snippet preview to view and edit page or post meta descriptions.
*Please note: we are no longer offering Professional Plan blogs to new clients. We are still providing full support to clients with existing Professional Plan blogs. For further questions about this, contact our Success Team.