A Call to Action is a button that leads to a URL when clicked. This button usually appears in a page or sidebar. The Call to Action widget lets you customize the button text, color, and other elements. Administrators can add or edit this widget by clicking Appearance > Widgets or Appearance > Customize. After you make changes to the button, click Apply at the bottom of the widget to view your edits.
Call to Action widget fields
Enter text to appear inside the button.
Button Link URL
When a reader clicks the Call to Action, they will go to this link. You can enter a link to your own site or to another site on the web.
Place an optional icon to the left of the button text.
Button Font Size, Text Transform, and Style
Enter the font size, casing, or whether the button has rounded or square edges.
Button Text, Background, and Background Hover Color
Use these selectors to customize your button colors.