Campaign statistics reference

Each blog’s administrative area contains basic statistics for email campaigns sent to blog subscribers. Blog Editors and Administrators may view these statistics.  For blogs on Boutique and Full Service plans, there are more detailed statistics available on other administrative pages.


Subject Line: Email subject line as delivered to subscribers.

Date: Date of notification send time in MM-DD-YYYY format.

URL: Click this link to view a similar copy of the campaign sent to subscribers.

Sent: Number of subscribers who were sent the notification.

Opens: Number of times the email was opened.

Unique Opens: How many individual subscribers opened the email.

Clicks: Number of times a subscriber clicked on a link in the email.

Unique Clicks: Number of subscribers who clicked on a link in the email.


Further reading


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