Individual campaign statistics reference

For blogs on Boutique or Full Service plans, the blog’s administrative area contains detailed statistics for each email notification (also known as a campaign) sent to blog subscribers. For information on basic email campaign statistics available to all blogs, please refer to this article.

 

Open and click rates

  • Open Rate: The average rate of opens for the given notification represented as a percentage.
  • List Average (Open Rate): The average rate of opens for any given notification sent to the blog subscribers.
  • Industry Average (Open Rate): The average rate of opens for all campaigns sent through MailChimp in the legal industry.
  • Click Rate: The number of unique clicks divided by the total number of successful deliveries for the given campaign.
  • List Average (Click Rate): The number of unique clicks divided by the total number of successful deliveries for any given notification sent to the blog subscribers.
  • Industry Average (Click Rate): The average rate of clicks for all campaigns sent through MailChimp in the legal industry.

 

Opens

  • Opened: The number of unique opens for the given notification.
  • Total Opens: The number of times the email was opened by all subscribers.
  • Last Opened: The last time a subscriber opened the notification in any email client.

 

Clicks

  • Clicked: The number of unique clicks for the given campaign.
  • Clicks per Unique Open: The rate at which a link or links was clicked per unique opens of the email.
  • Total Clicks: The total number of times links were clicked in the notification.
  • Last Clicked: The last time a subscriber clicked on a link in the notification.

 

Bounced: The number of times the notification encountered a delivery problem resulting in a “bounce message” - likely meaning the email was not delivered to the intended recipient.

Unsubscribed: The number of people that unsubscribed from the blog through this notification.

Deliveries: The number of subscribers that received this notification without issue.

Abuse Reports: The number of times recipients reported the notification as spam in their mail program.

24-hour performance: A chart detailing the number of opens and clicks over the first 24 hours of the notification being sent.

Top links clicked: A table of all links in the email and the number of clicks (total and unique) that they have received by subscribers with a percentage next to each number indicating the relative frequency of clicks on a given link.

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