As a standard offering, we set up an email campaign for each blog on the LexBlog platform. Email campaigns are a great way to keep readers engaged by delivering new blog posts directly to your subscribers. This article explores the key differences between LexBlog's two email campaign systems: standard RSS Email Campaigns, and the Breaking News Email System. Understanding these distinctions will help you choose the most suitable method for your content delivery needs.
Overview
In a nutshell, here's how each campaign works. RSS Email Campaigns will send at a set time automatically. Breaking News Email Campaigns on the other hand are meant for sending manually. Often immediately after a new blog post is published.
Note
It's not currently possible to use both RSS and Breaking News on the same blog. Only one email campaign type can be used at a time.
Compare Features: RSS vs Breaking News
This table gives a detailed overview of the features and capabilities offered with each campaign type.
|
Feature |
RSS Email Campaigns |
Breaking News Email System |
|
Eligible Plan Levels |
All Blog Plans (Stoddard, Bradwell, Blackstone, & Legacy) |
Blackstone |
|
Designed for Daily Summaries |
✅ Yes |
❌ No |
|
Designed for Urgent Announcements |
❌ No |
✅ Yes |
|
Automatically Sends Emails |
✅ Yes |
❌ No (Blog admins manually send emails) |
|
Requires Manual Action |
❌ No |
✅ Yes (User must click "Send" to trigger email) |
|
Scheduled Delivery |
✅ Yes (Sends at a set time, daily or weekly) |
❌ No (Emails send manually) |
|
Immediate Send Capability |
❌ No |
✅ Yes |
|
Flexible Send Time |
❌ No (Sends on a predetermined, consistent schedule) |
✅ Yes (Admins can send an email any time) |
|
Can Include Multiple Blog Posts Per Email |
✅ Yes |
❌ No |
Conclusion
There are many benefits to each type of email campaign. By understanding the features and use cases of each system, you can effectively tailor your email communication strategy to meet your reader's expectations and enhance engagement with your blog.
RSS Email Campaigns
Best for consistent, scheduled updates where subscribers receive a daily (or weekly) email summarizing new content. This ensures regular engagement without overwhelming your audience.
Breaking News Email System
Ideal for delivering urgent content, ensuring subscribers receive critical updates as they happen. Though this system requires manual action to send each email, it offers more control over when email notifications are distributed.
Note
Contact success@lexblog.com if you're interested in the Breaking News Email system. We install Breaking News email as an add-on to Blackstone plan sites on request.