As part of your blog subscription, LexBlog sets up a MailChimp RSS campaign that emails subscribers at a scheduled send time when there is a new post.
An email campaign will send:
- At a scheduled send time.
- Only once per day.
- After MailChimp detects a change in your site's feed page.
Sites on Premiere plans may purchase a Breaking News campaign add-on, which sends campaigns within 10 minutes after a post is published.
How RSS campaigns work
When you publish a new post, it appears on your site's RSS feed page. For most sites, you can view the feed at https://www.yoursite.com/feed. Feeds generally display the last 10 posts.
Once a day before your scheduled send time, MailChimp's servers look at your feed page for changes. When it sees a change in the feed, it sends a campaign to your subscribers at the scheduled set time.
Viewing your scheduled send time
Depending on your site plan, you can find your scheduled campaign send time.
- Professional and Legacy plans: Search your email inbox for a recent campaign. Check the time the campaign arrived in your inbox.
- Blog Plus and Premiere plans: Log in to your site and click Email Notifications > Browse Campaigns. Click the subject line of a recent campaign. The Delivered field shows the approximate campaign send time in Eastern time:
Publishing for your send time
You should publish a new post at least four hours before your scheduled send time. LexBlog has no control over when MailChimp scans your feed page. If you publish within a four-hour window before your send time, your campaign may not send at the scheduled send time.
If your scheduled send time is once a day at 9 a.m., and you publish a post at 9:05 a.m., your campaign will send the next day at 9 a.m.
Choosing an effective send time
Campaigns sent once a week between 8 a.m. and 10 a.m. in your reader's local time have the highest open rates.
To change your future campaign send times, submit a support request.
The scheduled send time cannot be changed for a single post.