Title tags and meta describe your site and appear in places such as browser tabs:
And search engine results:
Setting title tags and meta descriptions
Click Site Settings > SEO. Enter text in SEO the fields.
Using %%sep%% automatically inserts a separator character between text. For example, entering this in the Title Tags field:
Seattle Employment Law %%sep%% Law Firm, LLC
Displays this in browser tabs:
Seattle Employment Law | Law Firm, LLC
Homepage Meta Description
Homepage meta is a short description of your site. It will not affect search engine results, but can help users determine what your site is about before clicking a search engine link. Use a brief description fewer than 160 characters. Search engines may not display your meta description.